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Telmi
Podcast App
I led the rebrand, art direction, and illustrations for Telmi, the world’s first kids' podcast app, created to spark creativity through storytelling. The rebrand was centered around bringing a sense of playfulness and imagination to the app’s visual identity. I developed a series of engaging illustrations, with speech bubbles coming to life, to add a fun and interactive touch that would resonate with young audiences.
The design was crafted with a wide age range in mind, ensuring it appealed to younger kids while still engaging older children. This balance was key to creating an inclusive brand experience that could grow with its users. The playful elements were designed to make the app feel inviting and exciting for all age groups, sparking their curiosity and creativity.
The logo for Telmi is built around the face of the main character, making it not only a central part of the brand identity but also easily recognizable as the app icon in the App Store. This connection between the character and the logo creates a cohesive visual experience, linking the app’s branding with its storytelling content.
Additionally, I created an animation in After Effects to bring the characters to life, enhancing the app’s visual appeal. I also edited a video introducing the brand to investors, providing a dynamic presentation that captured Telmi’s mission of fostering creativity through storytelling.
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