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Suki Ice
Tooth Gems
I developed a fresh brand identity for Suki Ice, an independent tooth gem business. The client wanted a design that was minimalist yet striking and memorable. I created the full UI, logo, and additional brand assets, using a bold pink and off-black colour palette. Central to the design was the brand’s ethos, "giving you a reason to smile," which had been somewhat overshadowed in previous versions. By bringing this message to the forefront, I ensured it became a core element of
the identity.
I chose Integral CF, a bold, all-caps font, to convey strength, confidence, and clarity. Its clean, modern aesthetic works well as a graphic element in itself, ensuring impact even at smaller sizes. The boldness also enhances its visibility across various applications.
The brief for the logo was to create something simple, recognisable, and scalable. The previous logo was too complex and struggled with colour and scalability, so I designed a streamlined alternative with a strong presence.
Additionally, I created a 3D metallic animation of the logo in Blender, designed for use on the website and social media posts to add dynamic visual appeal. Alongside the logo, I created a versatile word-mark for use across different
brand materials.
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