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The Open Grove
Bespoke rum
The brief for The Open Grove was to develop the branding and label design for their new rum product. I developed a full branding suite, focusing on the rum’s sugar cane origins while maintaining a minimalist, modern aesthetic that reflects its premium quality and craftsmanship.
The earthy-toned colour palette draws inspiration from natural elements. Rich browns of sugar cane, warm ambers of aged rum, and soft greens of the surrounding foliage - creating a cohesive, organic feel that complements the product’s
artisanal nature.
The Open Grove requested an illustration that visually highlighted the brand’s connection to the sugar cane fields while also representing its connection to nature and the craftsmanship behind its rum.
The Open Grove also requested a logo that translated well across merchandise, ensuring that the design maintained its visual impact and recognizability on various products, from bottles and packaging to apparel and promotional materials.
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